Meriem is a multidisciplinary growth strategist working at the intersection of international business, wellness, and experiential strategy.

With a background in bioengineering and international business development, her career has evolved across robotics, satellite technology, construction, wellness, and entrepreneurship. Having worked across North American, European, Middle Eastern, and African markets, she developed a strong ability to identify market opportunities, build strategic partnerships, and drive growth across diverse industries and cultural environments.

Originally from Tunisia, with professional experience across Paris, Dubai, and Abu Dhabi, Meriem brings both commercial and experiential understanding to the wellness and lifestyle sector. Alongside her business background, she is also a certified personal trainer, pre- and postnatal specialist, and STOTT Pilates trainee, giving her an operational understanding of movement, wellness, and community-led experiences.

Today, her work focuses on partnerships, collaborations, events, and experience-led initiatives that support audience growth, brand positioning, and commercial development. She is particularly interested in building culturally relevant experiences and strategic ecosystems that create long-term value, visibility, and meaningful engagement.